COURSE CODE : BUSI  1163                   

SCHOOL: Business School

COURSE TITLE : Principles of Managing Entrepreneurship

COURSE LEADER: Dr. Kanes Rajah, Centre for Entrepreneurship.

Level: 1                                                       

Credit: 30

Department : Management

Pre-requisites :          

Rationale 

The new HEFCE and HEIF guidelines encourage the teaching of enterprise development and entrepreneurship training to meet the needs of a growing knowledge based economy.

It is therefore important prerequisite for those from non-business or management programmes to be exposed to a sound foundation in both so as to be able to learn the principles and practice of entrepreneurship.

Aims: 

This unit has three fundamental objectives: 

1.                   To understand the principles of entrepreneurship and intrapreneurship as drivers of change.

2.                   To enable good business practice through well thought out application of marketing ideas and concepts and sound financial control.

3.                   To equip students with the fundamentals of core management concepts with respect to Human Resource, Operations and Knowledge Management.

Learning Outcomes: 

A. Knowledge and Understanding of:

Upon successful completion of this course, students

·         will understand the role of management in public, private and not for profit organisation; 

·         will be able to apply appropriate strategies to develop goods and services and supply these to internal or external target groups at a profit; 

·         will know the conceptual difference when a person is behaving entrepreneurially compared to just being resourceful. 

 B. Intellectual Skills

·         Be able to reflect on and debate contemporary theory relating to core management concepts especially in the areas of Human Resource, Operations and Knowledge Management.

·         Be able to present coherent argument in support of an intellectual position

·         Be able to synthesise information and theory from a range of sources 

B1. Breadth and outlook

·         Appreciate and understand the relationship between management concepts such as Human Resource, Operations and Knowledge Management and the entrepreneurial activities.

·         Have a broad understanding of the major challenges faced in turning a business idea into a profitable business.

·         Understand the roles played by both an entrepreneur and an intrapreneur in the knowledge base economy.  

B2. Wisdom

·         Demonstrate ability as an autonomous and independent learner / practitioner

·         Work effectively and cooperatively with colleagues in the group presentation of a case study.

·         Demonstrate an appreciation of the motivation and constraints that might exist when an entrepreneur wants to start his own business. 

B3. Personal Effectiveness

·         Be capable of assuming responsibility for independent research and learning

·         Be able to present persuasively, debate verbally, and present ideas in writing and graphically

·         To manage collaborative learning relationships with peers and academic staff 

C. Subject Practical Skills:

·         Be able to conduct more sophisticated research using a wider range of sources as an individual   

·         Be able to analyse, interpret and extrapolate information

·         Be able to identify and capitalise business opportunity                     

·         Learn to debate controversial issues relating to entrepreneurship.   

D   Transferable skills

D1 Critical thinking

·         To be able to interpret and synthesise knowledge

·         To reflect upon and challenge their own and others’ thinking 

D2 Information management

·         Manage data sets in terms of creation, storage, retrieval and transformation

·         Synthesise data and information into knowledge and present outcomes effectively in various formats 

D3 Communication skills

·         Demonstrate developed verbal presentation skills

·         Demonstrate effectiveness in managing the dynamics of group behaviour and collaborative learning, both in person and through ITC media such as email

·         Use communication tools such as PowerPoint and spreadsheets to a professional standard

·         Demonstrate ability to argue, defend and amend intellectual positions

Indicative Content: 

Learning and Teaching Activities:

A. Knowledge and Understanding of:

·         Lectures, seminars, directed and self-managed reading and research activities

·         Conference, on-line resources and real-time discussion forums and sites

·         Guest speakers and expert opinion when appropriate

·         Group preparation and presentation of case-study analyses.

B. Intellectual skills

·         Analysis and comparison of key theory and practice presented in text chapters, related articles and contemporary case studies

·         Debate and appreciate interpretations and applications of academic theory and practice

B1 Breadth of outlook

·         Lectures, seminars, self-directed learning and research, feedback from tutors

B2 Wisdom

·         Lectures, seminars, case studies, expert opinion, guest speakers and professional journals

·         On-line discussion with practitioners and primary research

B3 Personal effectiveness

·         Preparation and presentation of case study and other directed assignments and tutorial activities

·         Participation in seminars, workshops and field work

C. Subject specific skills

·         Research across a range of media

·         Presentations and coursework

D. Transferable skills

D1 Critical thinking

·         Case study analysis, debate and presentation of findings

·         Review and assessment of the content of key journal articles and text chapters

·         Seminars, activities and coursework

D2 Information management

·         Development of ITC and database management skills, use of commercial packages

·         Application of research skills

D3 Communication skills

·         Discussion and presentation skills with peer groups

·         Preparation for oral and visual presentations and coursework

Assessment Details:

Knowledge, understanding and skills will be tested by:

Core Text: Megginson, L. C., Byrd, M. J. and Megginson, W. L (2003), “Small Business Management: An Entrepreneur’s Guide”, Fourth Edition International Edition, McGraw-Hill, London.

Indicative Texts: [all available in the Dreadnought University Library]

Deakins, D. and Freel, M (2006), “Entrepreneurship and Small Firms,” 4^th edition, McGraw Hill, London.                                                                              

S. Bridge, K O’Neill and S. Cromie, Understanding Enterprise, Entrepreneurship and Small Business 2^nd edition (2003)

S. Carter, Women as Entrepreneurs (1992)

G. Hagoort, Art Management: Entrepreneurial Style (2000)

J.Henry and D.Mayle, eds., Managing Innovation and Change (2002)

J. Henry & D. Walker, eds., Managing Innovation (1991)

A. Moyes & P. Westhead, ‘Environments for new firm formation in Great Britain’, Regional Studies 24 (2) (1990) 

G. Pinchot, Intrapreneuring: Why You Don’t Have to Leave the Corporation to Become an Entrepreneur (1985)

B. Richardson, Business Planning: An Approach to Strategic Management (1992)

K.G. Rivette & D. Kline, ‘Discovering new value in intellectual property’, Harvard Business Review January-February (2000)

International Journal of Entrepreneurial                                    Emerald Publication

Behaviour and Research

Journal of Entrepreneurship                                                              Sage Publication

Journal of Small Business and Enterprise Development      Emerald Publication

Entrepreneurship Theory and Practice                                    Blackwell Publication

International Small Business Journal                                              Sage Publication

Journal of Small Business Management                                Blackwell Publication